FENTY X PUMA

What LVMH's Launch of Rihanna's Fenty Maison Means for the Future of the Fashion Industry

What LVMH's Launch of Rihanna's Fenty Maison Means for the Future of the Fashion Industry

It’s a historic move for the luxury conglomerate – and it could shake up fashion as we know it.

By Nav GillMay 13, 2019

3,262 Hypes

Rihanna Opens Up About Her Multi-Industry Empire & Why She's No Longer Friends With Drake

Rihanna Opens Up About Her Multi-Industry Empire & Why She's No Longer Friends With Drake

The 30-year-old pop rockstar sits down with ‘Vogue.’

By Esiwahomi OzemebhoyaMay 3, 2018

44,008 Hypes

This Fenty PUMA by Rihanna Spring/Summer 2018 Editorial Features Tomboy-Approved Looks

This Fenty PUMA by Rihanna Spring/Summer 2018 Editorial Features Tomboy-Approved Looks

Highlighting staple sweaters, sweatpants and more.

By Robyn MowattMar 21, 2018

2,178 Hypes

Here's Every Single Item in Drop One of Rihanna's Fenty PUMA Spring/Summer 2018 Line

Here's Every Single Item in Drop One of Rihanna's Fenty PUMA Spring/Summer 2018 Line

Releasing this week.

By Esiwahomi OzemebhoyaMar 13, 2018

7,067 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Hottest Releases

The BAE Bulletin: Here's When and Where to Cop This Week's Hottest Releases

New Fenty PUMA is on its way.

By Nav GillMar 11, 2018

3,703 Hypes

Get a Better Look at Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Get a Better Look at Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Check out those scuba-inspired creepers.

By Nav GillMar 5, 2018

4,254 Hypes

Here's When You Can Cop Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Here's When You Can Cop Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Racing vibes all season long.

By Esiwahomi OzemebhoyaFeb 28, 2018

6,765 Hypes

Rihanna and Slick Woods Star in Fenty PUMA's Spring 2018 Campaign

Rihanna and Slick Woods Star in Fenty PUMA's Spring 2018 Campaign

Motosport moves.

By Esiwahomi OzemebhoyaFeb 27, 2018

2,266 Hypes

I'm Really, Really Into This Fenty PUMA by Rihanna Jumpsuit

I'm Really, Really Into This Fenty PUMA by Rihanna Jumpsuit

This week’s “Editor’s Pick” is ’70s-inspired and bold.

By Robyn MowattFeb 24, 2018

1,997 Hypes

The Evolution of Rihanna's Street Style From 2007 to Now

The Evolution of Rihanna's Street Style From 2007 to Now

Happy Birthday to the cozy queen.

By Esiwahomi OzemebhoyaFeb 20, 2018

4,819 Hypes

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