FENTY X PUMA | Hypebae

Fenty x PUMA Unveil New Avanti Colorways

Fenty x PUMA Unveil New Avanti Colorways

Set to launch next month.

By Navi AhluwaliaOct 26, 2023

1,600 Hypes

What LVMH's Launch of Rihanna's Fenty Maison Means for the Future of the Fashion Industry

What LVMH's Launch of Rihanna's Fenty Maison Means for the Future of the Fashion Industry

It’s a historic move for the luxury conglomerate – and it could shake up fashion as we know it.

By Nav GillMay 13, 2019

7,722 Hypes

Rihanna Opens Up About Her Multi-Industry Empire & Why She's No Longer Friends With Drake

Rihanna Opens Up About Her Multi-Industry Empire & Why She's No Longer Friends With Drake

The 30-year-old pop rockstar sits down with ‘Vogue.’

By Esiwahomi OzemebhoyaMay 3, 2018

93,923 Hypes

This Fenty PUMA by Rihanna Spring/Summer 2018 Editorial Features Tomboy-Approved Looks

This Fenty PUMA by Rihanna Spring/Summer 2018 Editorial Features Tomboy-Approved Looks

Highlighting staple sweaters, sweatpants and more.

By Robyn MowattMar 21, 2018

5,286 Hypes

Here's Every Single Item in Drop One of Rihanna's Fenty PUMA Spring/Summer 2018 Line

Here's Every Single Item in Drop One of Rihanna's Fenty PUMA Spring/Summer 2018 Line

Releasing this week.

By Esiwahomi OzemebhoyaMar 13, 2018

16,084 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Hottest Releases

The BAE Bulletin: Here's When and Where to Cop This Week's Hottest Releases

New Fenty PUMA is on its way.

By Nav GillMar 11, 2018

8,642 Hypes

Get a Better Look at Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Get a Better Look at Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Check out those scuba-inspired creepers.

By Nav GillMar 5, 2018

9,773 Hypes

Here's When You Can Cop Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Here's When You Can Cop Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Racing vibes all season long.

By Esiwahomi OzemebhoyaFeb 28, 2018

15,143 Hypes

Rihanna and Slick Woods Star in Fenty PUMA's Spring 2018 Campaign

Rihanna and Slick Woods Star in Fenty PUMA's Spring 2018 Campaign

Motosport moves.

By Esiwahomi OzemebhoyaFeb 27, 2018

5,496 Hypes

I'm Really, Really Into This Fenty PUMA by Rihanna Jumpsuit

I'm Really, Really Into This Fenty PUMA by Rihanna Jumpsuit

This week’s “Editor’s Pick” is ’70s-inspired and bold.

By Robyn MowattFeb 24, 2018

4,874 Hypes

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