FENTY X PUMA

What LVMH's Launch of Rihanna's Fenty Maison Means for the Future of the Fashion Industry
Fashion 

What LVMH's Launch of Rihanna's Fenty Maison Means for the Future of the Fashion Industry

It’s a historic move for the luxury conglomerate – and it could shake up fashion as we know it.
3,074 Hypes

Rihanna Opens Up About Her Multi-Industry Empire & Why She's No Longer Friends With Drake
Fashion

Rihanna Opens Up About Her Multi-Industry Empire & Why She's No Longer Friends With Drake

The 30-year-old pop rockstar sits down with ‘Vogue.’
43,756 Hypes

This Fenty PUMA by Rihanna Spring/Summer 2018 Editorial Features Tomboy-Approved Looks
Fashion

This Fenty PUMA by Rihanna Spring/Summer 2018 Editorial Features Tomboy-Approved Looks

Highlighting staple sweaters, sweatpants and more.
2,036 Hypes


Here's Every Single Item in Drop One of Rihanna's Fenty PUMA Spring/Summer 2018 Line
Fashion

Here's Every Single Item in Drop One of Rihanna's Fenty PUMA Spring/Summer 2018 Line

Releasing this week.
6,854 Hypes

The BAE Bulletin: Here's When & Where to Cop This Week's Hottest Releases
Footwear 

The BAE Bulletin: Here's When & Where to Cop This Week's Hottest Releases

New Fenty PUMA is on its way.
3,618 Hypes

Get a Better Look at Rihanna's Fenty PUMA Spring/Summer 2018 Collection
Fashion

Get a Better Look at Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Check out those scuba-inspired creepers.
4,121 Hypes


Here's When You Can Cop Rihanna's Fenty PUMA Spring/Summer 2018 Collection
Fashion

Here's When You Can Cop Rihanna's Fenty PUMA Spring/Summer 2018 Collection

Racing vibes all season long.
6,619 Hypes

Rihanna and Slick Woods Star in Fenty PUMA's Spring 2018 Campaign
Fashion

Rihanna and Slick Woods Star in Fenty PUMA's Spring 2018 Campaign

Motosport moves.
2,106 Hypes

I'm Really, Really Into This Fenty PUMA by Rihanna Jumpsuit
Fashion 

I'm Really, Really Into This Fenty PUMA by Rihanna Jumpsuit

This week’s “Editor’s Pick” is ’70s-inspired and bold.
1,915 Hypes

The Evolution of Rihanna's Street Style From 2007 to Now
Fashion 

The Evolution of Rihanna's Street Style From 2007 to Now

Happy Birthday to the cozy queen.
4,295 Hypes

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