We’ve been eagerly awaiting news of this release since Rihanna teased the first drop of her Fenty PUMA Spring/Summer 2018 collection on Instagram last week. Now, we finally get a better glimpse at the collection in this new campaign.
Starring Slick Woods, the collection and corresponding imagery combines the worlds of motorsports with summery beach scenes. In true badass Fenty PUMA style, the pieces are both vibrant and badass and are emblazoned with moto-inspired graphics. Wetsuit-inspired bodysuits appear, alongside bright orange and red separates in the form of track pants, leggings, cropped sweatshirts and more – all with neon hits throughout.
In terms of accessories, fanny packs and rucksacks are the practical offering, updated with a trend-led twist. They’re constructed from a scuba-inspired neoprene fabric with bungee cord fastenings and feature sporty graphics throughout. The beloved footwear is back too; this time Creeper sneakers arrive in black and electric blue with neon green details and a bungee cord fastening, and sneakerboots in black and tan can be spotted too.
Peep the imagery above and stay tuned for more info; we hear that further products, including slides will be unveiled soon. Fenty PUMA’s SS18 Drop 1 will launch at worldwide retailers, like HBX, on March 15. For more from Fenty PUMA, check out this Editor’s Pick.