Hypebae Beauty caught up with Jin Kwon, founder of London-based K-beauty retailer TONIC15, who gives the skinny on what a *real* K-beauty routine should look like.
Forget everything you *thought* you knew about lining your lips.
And yes, we’re ready for this jelly.
Opening a new era for the creative boasting over 2 million subscribers on YouTube.
The ‘Euphoria’ star has partnered with the K-beauty brand to highlight the cult-love products.
The “second skin” secret has been unlocked.
Celebrating the launch with a pop-up in Seoul.
Meet the up-and-coming beauty brand based between South Korea and the US.
In a campaign featuring BLACKPINK’s Jennie.
Are you ready to get jelly?
Meet the Great Body Relief — a smooth, reparative body lotion.
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