Creamy, pigmented goods collectively dubbed “Lady Bold.”
Giving you back-to-school vibes.
Here’s everything we know so far.
Intense, velvety formulas for your cool-girl looks.
Fully vegan and cruelty-free.
A creamy, lightweight formula for your makeup looks.
Shades inspired by the four sign families: Fire, Earth, Water and Air.
Featuring an 18-pan eyeshadow palette, lip gloss, blush and beauty sponge.
The HYPEBAE team’s summer beauty staples.
A five-piece range created with Gen Z for Gen Z.
’90s-inspired shades to wear all year long.
Meet the K-beauty and fashion guru who’s loved for her unique aesthetic.