With this new deal, the rapper will be joining the likes of BLACKPINK member Lisa, starring in campaigns and visuals for the beauty brand. “Saweetie is one of those people that truly does it all — musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on — she is an extreme talent and is relatable. She is all of our ‘Best Friends,’” MAC’s Global Creative Director Drew Elliott commented, adding that Saweetie has always been a fan of the label’s products, particularly its lip glosses. “Saweetie is a MAC girl, because she is a boss, a winner, an artist and she knows exactly what she wants… and goes for it.”
In addition to campaigns, Saweetie will be working alongside MAC’s makeup artists to share her beauty secrets, favorite makeup looks and more. Watch the icy announcement video below, and stay tuned for more beauty content from Saweetie.