Parade

A List of the Best Black Friday and Cyber Monday 2020 Sales
Fashion 

A List of the Best Black Friday and Cyber Monday 2020 Sales

Deals and promotions spanning fashion, beauty, homeware and tech.
7,183 Hypes

Gen-Z Underwear Brand Parade Introduces Joyful "Birthday" Collection
Fashion

Gen-Z Underwear Brand Parade Introduces Joyful "Birthday" Collection

To celebrate its one-year anniversary.
6,175 Hypes

Parade Channels Its Inner Sweet Tooth With New "Ice Cream" Collection
Fashion

Parade Channels Its Inner Sweet Tooth With New "Ice Cream" Collection

Featuring high rise thongs, boyshorts, cheeky briefs and more.
9,311 Hypes


Parade Launches "Technicolor" Underwear Collection, Benefitting LGBTQ+ Centers
Fashion

Parade Launches "Technicolor" Underwear Collection, Benefitting LGBTQ+ Centers

The brand has also re-released its logo hoodie, this time in rainbow.
979 Hypes

8 Sustainable Underwear Brands That Keep Your Intimates Drawer Chic and Eco-Friendly
Fashion 

8 Sustainable Underwear Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Fruity Booty, to minimalist-favorite PROCLAIM.
99,429 Hypes

Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection
Fashion

Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection

Tapping into childhood nostalgia.
19,026 Hypes


Parade Looks Ahead to Brighter Days With "Dreaming of Summer" Underwear Collection
Fashion

Parade Looks Ahead to Brighter Days With "Dreaming of Summer" Underwear Collection

Introducing four new colorways.
110,725 Hypes

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market
Fashion 

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market

From softandwet to Fruity Booty, these labels have risen to the tops of our Instagram feeds and intimates drawers.
13,420 Hypes

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