Parade | Hypebae

Parade Makes a Splash With First-Ever Swim Collection

Parade Makes a Splash With First-Ever Swim Collection

For every bikini body.

By Collette GrimesMar 21, 2023

4,467 Hypes

Parade Officially Launches at Target

Parade Officially Launches at Target

Just take our money.

By Collette GrimesMar 6, 2023

1,462 Hypes

Parade Launches Its First-Ever Bra

Parade Launches Its First-Ever Bra

Arriving in sizes from 32A to 46G.

By Collette GrimesFeb 22, 2023

1,218 Hypes

Parade Launches Re:Play Underwear in Sizes up to 5XL

Parade Launches Re:Play Underwear in Sizes up to 5XL

The underwear brand gets even more inclusive.

By Collette GrimesJan 4, 2023

5,748 Hypes

Parade x Coca-Cola Drop a Bubbly New Collection of Intimates

Parade x Coca-Cola Drop a Bubbly New Collection of Intimates

Classic, Diet or Cherry?

By Collette GrimesDec 6, 2022

61,307 Hypes

Parade Drops Dream-Ready Satin Sleepwear

Parade Drops Dream-Ready Satin Sleepwear

For a night of rest and relaxation.

By Collette GrimesAug 11, 2022

3,333 Hypes

Parade Introduces Gender Expansive Underwear Range, "New:Cotton"

Parade Introduces Gender Expansive Underwear Range, "New:Cotton"

Designed for all.

By YeEun KimJun 22, 2022

12,930 Hypes

Underwear Meets Nail Polish in Parade x essie Collaboration

Underwear Meets Nail Polish in Parade x essie Collaboration

The two cult-favorite labels launch limited-edition bundles featuring colorful sets.

By YeEun KimMay 17, 2022

2,480 Hypes

Parade Taps Designer Tyler McGillvary for Trippy Underwear Collection

Parade Taps Designer Tyler McGillvary for Trippy Underwear Collection

Titled “Twisted Summer.”

By YeEun KimMay 11, 2022

2,743 Hypes

Chloe Cherry Fronts Parade's "New:Cotton" Collection

Chloe Cherry Fronts Parade's "New:Cotton" Collection

Marking the underwear brand’s most sustainable collection yet.

By YeEun KimApr 26, 2022

3,614 Hypes

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