Parade

Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection
Fashion

Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection

Tapping into childhood nostalgia.
3,191 Hypes

Parade Looks Ahead to Brighter Days With "Dreaming of Summer" Underwear Collection
Fashion

Parade Looks Ahead to Brighter Days With "Dreaming of Summer" Underwear Collection

Introducing four new colorways.
110,064 Hypes

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market
Fashion 

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market

From softandwet to Fruity Booty, these labels have risen to the tops of our Instagram feeds and intimates drawers.
10,632 Hypes


5 Sustainable Underwear Brands Keeping Your Intimates Drawer Chic and Eco-Friendly
Fashion 

5 Sustainable Underwear Brands Keeping Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Parade, to the minimalist-favorite Organic Basics.
94,130 Hypes

Indulge in Parade's Pastel-Filled "Cotton Candy" Collection
Fashion

Indulge in Parade's Pastel-Filled "Cotton Candy" Collection

New colorways include “Frostee,” “Buttercup” and “Sprinkle”
1,462 Hypes

How Parade Founders Cami Téllez and Jack DeFuria Are Rewriting the American Underwear Story
Fashion 

How Parade Founders Cami Téllez and Jack DeFuria Are Rewriting the American Underwear Story

The duo talk inspiration, community and future plans for Parade.
3,342 Hypes


Treat Yourself With the Ultimate Valentine's Day Gift Guide
Fashion 

Treat Yourself With the Ultimate Valentine's Day Gift Guide

Out-of-the-box offerings from Saint Laurent, Leica and Lush Cosmetics.
4,324 Hypes

It's "Game Time" With Gen-Z Underwear Brand Parade's Latest Collection
Fashion

It's "Game Time" With Gen-Z Underwear Brand Parade's Latest Collection

Introducing new sustainable fabrics, Silky Mesh and Freestretch.
57,779 Hypes

Parade and BITE Beauty Team Up On Matching Underwear and Lipstick Duos
Fashion

Parade and BITE Beauty Team Up On Matching Underwear and Lipstick Duos

Coordinate from head to toe.
1,773 Hypes

Gen-Z Underwear Brand Parade Debuts Swarovski-Studded Briefs
Fashion

Gen-Z Underwear Brand Parade Debuts Swarovski-Studded Briefs

Featured in an all-female produced 2020 calendar.
96,911 Hypes

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