Why Does "Birthday Makeup" Make the Internet So Mad?
Beauty

Why Does "Birthday Makeup" Make the Internet So Mad?

The bold beauty trend has become a meme on TikTok.

The Real Reason Skincare Fans Are So Fixated on Ingredients Now
Beauty

The Real Reason Skincare Fans Are So Fixated on Ingredients Now

Beauty experts break down why brand loyalty is declining and consumer awareness is on the rise.

The Internet Has Mixed Feelings About the Faux Freckle Trend
Beauty

The Internet Has Mixed Feelings About the Faux Freckle Trend

Commenters have a lot to say about the makeup look.

This Makeup Trend Is Convincing Beauty Fans to Believe in Astrology
Beauty

This Makeup Trend Is Convincing Beauty Fans to Believe in Astrology

Here’s why TikTokers are looking to their rising signs for the most flattering makeup looks.

"Delulu" Is Officially in the English Dictionary
Culture

"Delulu" Is Officially in the English Dictionary

And there’s more…

Why Are People Suddenly Asking ChatGPT for Beauty Advice?
Beauty

Why Are People Suddenly Asking ChatGPT for Beauty Advice?

TikTokers are carefully curating AI prompts for glow up tips — but not everyone is on board.

Poking Fun at Performative Men? TikTok's New Fav
Culture

Poking Fun at Performative Men? TikTok's New Fav

Remember look-a-like contests? Meet its rival.

Burberry Taps TikTok Sensation "Bus Aunty" for "Back to the City" Campaign
Fashion

Burberry Taps TikTok Sensation "Bus Aunty" for "Back to the City" Campaign

Name a more unlikely duo, we dare you.

Why Is the "Turning Myself Into an LA 10" Trend Attracting So Many Hate Comments?
Beauty

Why Is the "Turning Myself Into an LA 10" Trend Attracting So Many Hate Comments?

The makeup trend is receiving tons of negative attention on TikTok.

Youthforia Announces Its Closure — With a Notes App Statement
Beauty

Youthforia Announces Its Closure — With a Notes App Statement

The internet is convinced controversy is the reason for the brand’s shutdown.

We Need to Talk About South Asian Appropriation in Fashion
Fashion

We Need to Talk About South Asian Appropriation in Fashion

Because there’s more to “Scandi Scarves” and Prada sandals than meets the viral eye.

Why PinkPantheress May Never Drop Electronic Music Again
Music

Why PinkPantheress May Never Drop Electronic Music Again

And how it feels to witness “Illegal” as a TikTok trend.

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