Digital Influencers - Page 2 | Hypebae

Fake Influencers Are Costing Brands Close to $1 Billion USD a Year

Fake Influencers Are Costing Brands Close to $1 Billion USD a Year

The number is reportedly set to be even higher by 2020.

By Robyn MowattJul 24, 2019

557 Hypes

What Does the Daily Routine of a "Virtual Idol" Look Like? We Spoke with 4 to Find Out

What Does the Daily Routine of a "Virtual Idol" Look Like? We Spoke with 4 to Find Out

A new era of digital influencers.

By Pauline De LeonJul 4, 2019

5,332 Hypes

SK-II's New Spokesperson Is Not Even a Real Person

SK-II's New Spokesperson Is Not Even a Real Person

The future is wild.

By Tora NorthmanJun 20, 2019

9,599 Hypes