Kering Announces It Will Distribute Its Majority Stakes in PUMA

The French conglomerate will be focusing on its luxury brands.

Fashion
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French fashion conglomerate Kering recently announced it will be distributing a large part of its stake with PUMA after 10 years.

Kering houses Gucci, Balenciaga and Saint Laurent, which are respectively viewed by fashion’s elite as luxury fashion brands. According to Business of Fashion, German sportswear company PUMA doesn’t fit with the future of the conglomerate. BoF also reports that Kering will distribute a total of 70 percent of its PUMA shares to its own shareholders.

Kering Chairman, François-Henri Pinault shared in a statement:

“The contemplated distribution of Puma shares to our shareholders would be a significant milestone in the history of the group. Kering would dedicate itself entirely to the development of its luxury houses, whose enduring appeal, built on creative audacity and innovativeness, will allow us to continue to gain market share and create value.”

This move comes swiftly following PUMA’s popular, sport-infused collections with Rihanna‘s Fenty PUMA and Selena Gomez‘s recently released Phenom sneaker.

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