PUMA
The latest lookbook marks the Irish designer’s final showcase under the BFC NEWGEN scheme.
The collection includes a nod to the Japanese painting, “The Great Wave off Kanagawa,” symbolizing the power of pushing past personal limits.
From Valentino’s red-tiled runway to Coperni’s LAN party.
Alongside presenting a new footwear collaboration with Japanese label grounds.
“More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
Presented by
PUMA
Capturing the cultural relevance of the sleek silhouette through a referential trend timeline.
Featuring differently-abled models, bridal looks and a PUMA collaboration.
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