adidas Originals Launches a Watch Collection Inspired by Street Culture

Modern and sleek.

By //Fashion

adidas Originals has officially launched its first collection of watches directly inspired by the rich heritage of the sportswear brand. The collection features ARCHIVE, PROCESS, DISTRICT and CYPHER timepieces in an array of colors, speaking to the current relationship between sport and street culture.

ARCHIVE’s detailing includes sculpted buttons inspired by iconic footwear design, clean surfaces and a stainless steel bracelet. PROCESS uses a clean and understated frame, while DISTRICT features classically round silhouettes. The CYPHER range utilizes a bold and modern take on time telling with a modern case crafted for style and functionality.

Grab the timepieces online at adidaswatches.com. The watches will be available in-store in cities like Los Angeles, Chicago, London and Paris in March.

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