Willy Chavarria Steps Into the adidas Originals World
To reimagine the brand’s signature tracksuits.
Willy Chavarria just stepped into the adidas Originals world, giving its most recognizable staples a fresh identity with “adiSignature.” Acting as creative advisor, the designer brings his distinctive approach to streetwear to the brand’s signature sweats, reworking familiar silhouettes for a new generation.
At the heart of the collection are adidas icons, including the Firebird and SST tracksuits, alongside hoodies, sweatpants, T-shirts, tanks and quarter-zip mock necks. Crafted from heavyweight brushed fleece, the pieces feature dropped shoulders, roomier fits and details that add more of a streetwear appeal. The familiar Three Stripes and Trefoil branding also get a fresh treatment, with ’80s-inspired color blocking sitting alongside vibrant hues and monochromatic moments.
Elsewhere, a premium NY block pack revisits an archival tracksuit from the ’80s, bringing a nostalgic sportswear reference into the present. The idea behind adiSignature is simple: creating pieces designed to be lived in, worn on repeat and styled in a way that feels personal, and also to appeal to a new-gen.
The launch is accompanied by a campaign shot and directed by Brianna Capozzi, featuring a diverse cast in candid moments as they reflect on identity, relationships and memories. Using color as a symbol of happiness and unity, the imagery expertly captures the joy that makes sweats a universal wardrobe staple. This is your answer to looking cool and keeping cozy.
The inaugural “adiSignature” collection launches on October 23 via the adidas website.
In other news, The Attico is celebrating its 10th anniversary with a hot new collection.
