It’s official – Juicy Couture is back. The celebrity-endorsed brand that was so iconic in the early ’00s showcased its first-ever NYFW show this season and now it’s set to collaborate with another New York Fashion Week-favorite – VFILES.
Dubbed “VFILES LA JUICY,” the co-branded collection will comprise of 17 pieces for both women and men, including graphic bodysuits, bomber jackets and logo T-shirts. In true Juicy Couture style, the trademark velour tracksuits make a comeback too – but they come with an offbeat, VFILES twist.
Peep the campaign, that stars and was directed by Sami Miro, above and get ready for the capsule collection to drop on February 23 on VFILES.com and at the brand’s NYC outpost. For those in the UK, you can cop the collab at select Urban Outfitters stores and in case you miss out – it launches globally on March 1 at juicycouture.com.
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