Sporty & Rich Teamed up With Juicy Couture for the Ultimate Y2K Capsule
Complete with velour sets and branded caps.
Dust off your flip phones and grab your oversized sunglasses, because the ultimate throwback is officially coming to your wardrobe. Sporty & Rich and Juicy Couture dropped a co-branded capsule collection, adding another major win to the growing list of hot new Y2K-themed collaborations.
This partnership is a match made in heaven. It effortlessly pairs Sporty & Rich’s wellness-focused athleisure and nostalgic visuals with Juicy Couture’s legendary association with velour tracksuits and early-naughties celebrity culture. This drop sits squarely in the lifestyle and off-duty category, meaning these pieces are built for couch-lounging and casual grocery runs (or whatever you deem appropriate).
This drop is proof that sweats and loungewear really can be an all-day uniform. The collection is available from May 29, so head to Juicy Couture and Sporty & Rich websites to shop.
In other news, we caught up with Julia Wolf ahead of her latest single release.



















