Having recently opened its first store in Korea, Chanel Beauty is levelling up – literally – by unveiling a new arcade-themed beauty experience. Yep, you heard that right – the Parisian luxury house will be settling in none other than Tokyo for this completely unique, limited-time-only project.
Dubbed the Coco Game Center, the space brings together the worlds of cosmetics and games. Visitors will be able to to enjoy original games, including a unique version of the retro Pong game, which has pixelated versions of Rouge Coco in place of the traditional paddles. Alongside this are crane machines and games that allow additional chances to win select products.
Amongst the games, you’ll also have the chance to shop products and book appointments with Chanel makeup artists. The event runs from March 2 to 11 exclusively in Tokyo. Find out more at Coco Game Center website and catch the address below. For more from Chanel, check out Kaia Gerber’s new campaign.
Coco Game Center
- Fashion Marketing Journal