Fashion

IVY PARK's Spring/Summer 2018 Campaign Has Finally Arrived

Celebrating the strength of women.

By
1,568 Hypes

IVY PARK's Spring/Summer 2018 Campaign Has Finally Arrived

Celebrating the strength of women.

In celebration of International Women’s Day, Beyoncé‘s global activewear brand IVY PARK unveils its Spring/Summer 2018 campaign. The brand’s signature theme: “Strong Beyond Measure” is presented through the campaign which captures the collective strength of women all over the world.

The imagery highlights a cast of up-and-coming, diverse athletes such as Risqat Fabunmi-Alade and artist IAMDDB shot by director Jonas Lindstroem.

IVY PARK expresses the significance of the Spring/Summer 2018 imagery in an exclusive statement:

“IVY PARK believes there is an activity for every person and every body type and that the capabilities achieved through sport can positively impact every aspect of women’s lives. The meteoric rise of women athletes around the world has created new role models and inspiration for women everywhere.”

Check out the campaign in the gallery above and purchase the pieces at select retailers.

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