Reebok has launched its largest women’s campaign yet featuring Ariana Grande, Gigi Hadid, Gal Gadot and Danai Gurira. The all-star team each share their personal stories of overcoming barriers to become their best self.
The #BeMoreHuman initiative seeks to have women embrace all that they are both inside and out. Each campaign clip begins with a short interview where the ladies celebrate their voices and the power of movement. Reebok will be donating the 100-percent of the revenue from a line of limited-edition T-shirts to organizations like the Movemeant Foundation and The Women’s Strength Coalition. Shoppers can also donate to the cause by attending the brand’s #DonateinSweat events or posting social media pictures using the hashtag.