KITH x Coca Cola's Vacation-Inspired Campaign Just Dropped
Filled with bold typography and heritage elements.
Last week, we took an in-depth look at KITH x Coca-Cola’s Converse Chuck Taylor All Star. The campaign for the collection, which was inspired by international unity, has finally been revealed.
Notable highlights include swimwear, varsity jackets, hoodies, rugbies and T-shirts. In total, the co-branded range is made up of over 60 items, making it the largest KITH x Coca-Cola collection to date. While some items come with the iconic Coca-Cola logo, others arrive with a pattern designed by the streetwear brand combining numerous logos into one. Languages seen include Arabic, Chinese, English, Hebrew, Japanese and Russian.
Multi-brand collabs are also present in the drop featuring Converse, Golden Bear, Oakley and Stance. Golden Bear serves up the USA wool varsity jacket, while Oakley created a special Frogskins silhouette with transparent frames. Stance’s co-branded offerings are the striped crew socks. Lastly, the denim Converse Chuck ’70s come in limited edition colorways and are emblazoned with the aforementioned languages.
The collection will be available in-store at KITH on August 17 with an online drop at 11 a.m. EST. Take a look at the campaign above.
- Ronnie Fieg, Gianna Santos