The Fashion Industry Reacts to the Devastating Fire at Notre-Dame Cathedral in Paris

Kering, LVMH and L’Oréal are pledging millions of dollars to rebuild the French landmark.

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UPDATE (April 16, 2019): In response to the terrible fire that has caused colossal damages to Paris‘ Notre-Dame cathedral, three of France’s wealthiest families, including the tycoons behind Kering, LVMH and L’Oréal, have pledged a combined €500 million EUR (approximately $565 million USD) to rebuild the iconic monument.

The Pinault family of Kering, which owns luxury brands including Gucci, Balenciaga and Saint Laurent, is contributing €100 million EUR ($113 million USD) to relief efforts, according to The Business of Fashion.

On Instagram, LVMH CEO Bernard Arnault promises that his family and the Group will donate a total of €200 million EUR ($226 million USD) for the reconstruction of the cathedral.

Cosmetics conglomerate L’Oréal Group followed suit, announcing that it will donate €100 million EUR ($113 million USD) together with its longtime backers, the Bettencourt Meyers family.


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« Cette tragédie frappe tous les Français et bien au-delà, tous ceux qui sont attachés aux valeurs spirituelles et au patrimoine. Face à un tel drame, mon père et moi-même avons décidé de participer à l’effort qui sera nécessaire à la reconstruction complète de Notre Dame de Paris afin de redonner vie au plus vite à ce joyau de notre culture. » François-Henri Pinault #notredamedeparis …………………. “The Notre-Dame tragedy strikes all French people, as well as all those with spiritual values and those who care about history and culture. Faced with this tragedy, my father and I have decided to contribute to the funds needed to fully rebuild Notre Dame de Paris, in order to bring this jewel of our heritage back to life as soon as possible.” François-Henri Pinault #notredamedeparis 2/3 Photo by Matteo Colombo

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La famille Bettencourt Meyers & le Groupe L’Oréal ont décidé de participer à la renaissance de la Cathédrale de Notre-Dame et annoncent un don de 100 millions d’euros au fonds dédié à la reconstruction de ce symbole du patrimoine français et de notre histoire commune. 86 000 salariés de L’Oréal, tous émus par cette tragédie, auront également la possibilité de contribuer à la reconstruction de ce monument emblématique qui inspire les hommes et les femmes à travers le monde. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ *** ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Bettencourt Meyers Family & L’Oréal Group donate 100 million euros to the reconstruction of the Notre-Dame Cathedral in Paris, contributing to the renaissance of a precious symbol of French heritage and common history. Expressing solidarity for the Notre-Dame tragedy, 86 000 employees will also be able to contribute to the reconstruction of this iconic monument which inspires men and women around the world.

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On Monday evening, an extensive fire broke out at the Notre-Dame cathedral in Paris, causing the spire of the symbolic monument to collapse. As The New York Times reports, while the cause of the fire remains unclear, the flames seemed to first appear in the wooden interior at the cathedral’s roof. With about 500 firefighters battling to save the historic French Gothic towers, the structure was said to have been “saved and preserved as a whole” five hours after the fire had started, according to the fire chief, Jean-Claude Gallet.

Standing near the destroyed landmark, French President Emmanuel Macron announced the launch of a fundraising campaign and promised that Notre-Dame will be rebuilt. He was quoted by Reuters:

“Notre-Dame is burning, and I know the sadness, and this tremor felt by so many fellow French people. But tonight, I’d like to speak of hope too… Let’s be proud, because we built this cathedral more than 800 years ago, we’ve built it and, throughout the centuries, let it grow and improved it. So I solemnly say tonight: we will rebuild it together.”

The terrible tragedy not only shook France, but also the rest of the world. With a strong and long-standing connection with Paris, the fashion industry has taken to social media to pay tribute to Notre-Dame. Read some of the messages below.

Naomi Campbell


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Notre Dame ???SO SAD

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Clare Waight Keller


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Watching the terrible news as I head through PARIS and see the horrendous flames from Notre Dame ?

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Peter Philips


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This is devastating ! #notredame ?

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Diane von Furstenberg

Riccardo Tisci

Anthony Vaccarello


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Karen Elson


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I think this image captures the tragedy today at Notre Dame in Paris. (Image reposted from @franburns) I lived alone in Paris when I was 16. I’d pass the time visiting all the sights. I went to Notre Dame and lit a candle, l was dazzled by the stained glass, the gothic architecture and a childish fear of a fabled hunch in the back of my mind. Paris is one of those cities that enchants, where the old world peacefully cohabits with the modern world. The magnificence of the city, it’s culture, art, fashion, philosophers and its stunning and magnificent beauty make it unlike any other place on earth. Paris is for lovers but it’s also for day dreamers like myself! You can spend a day getting lost in gardens, museums and in cafe’s drinking the best vin rouge. My heart goes out to everyone in Paris, they lost a piece of its bewitching city today. Paris Je t’aime avec tout mon coeur ?

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Mel Ottenberg


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I love Paris every moment ? via @skalpa

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Chu Wong


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I Love you Paris i really do got no words to say but heartbleeding ?

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Irene Kim

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