Sephora Is Opening a New Hong Kong Boutique, Here's Everything We Know

Get ready, beauty lovers.

Beauty
4,663 Hypes

Sephora has officially announced the opening its first brick and mortar store in Hong Kong. Launching at ifc mall later this year, the 4,200 square foot store will offer an elevated retail experience with over 40 exclusive brands. In an official press statement, Sephora also shares that it will work on stocking local brands.

It’s important to note here that digital innovation will play a large role in the new Hong Kong storefront. Vending machines created to support Sephora’s loyalty program, a BA app powered by member insights and digital skincare consultations will be available. Online reservation opportunities will also be offered to customers.

According to the press release, the retail landscape in Hong Kong has changed tremendously in the past 10 years, since Sephora was last in the market. The beauty titan hopes that the physical presence will reinvigorate the brand’s reputability amongst Asian customers.

Benjamin Vuchot, President of Sephora Asia shares more on the upcoming store:

“Currently in Asia we are operating in 12 countries and in the next 3 years, we see our retail presence expanding by almost 50-percent across the region. Hong Kong being strategically located in the Greater Bay Area, allows us to meet the growing demands from Hong Kong consumers, as well as tourists from Mainland China and South East Asia.”

Sephora’s Hong Kong store will officially open in August 2019. Stay tuned here as more news emerges.

Read Full Article

What to Read Next

PUMA Reintroduces Archival Silhouette in New pam pam Editorial
Footwear

PUMA Reintroduces Archival Silhouette in New pam pam Editorial

The Ralph Sampson Puma OG returns.
889 Hypes

adidas Originals' New Reflective Pack Is Sure to Sell Out
Footwear

adidas Originals' New Reflective Pack Is Sure to Sell Out

Take a look at the summer-ready designs.
18,144 Hypes

Virgil Abloh & MCA Chicago Share a First Look at Art-Centric 'Figures of Speech' Book
Fashion

Virgil Abloh & MCA Chicago Share a First Look at Art-Centric 'Figures of Speech' Book

Launching soon alongside his first museum exhibition.
1,248 Hypes

Get Ready for Summer With All the Best Sunscreens
Beauty 

Get Ready for Summer With All the Best Sunscreens

Options from Dior, Chanel, Lush and more.
6,066 Hypes

Gucci's Vintage-Inspired Tapestry Backpack Is Surprisingly Chic
Fashion

Gucci's Vintage-Inspired Tapestry Backpack Is Surprisingly Chic

Pick this bag up before it sells out.
2,564 Hypes

Palace Teases Summer 2019 Collection in New Lookbook
Fashion

Palace Teases Summer 2019 Collection in New Lookbook

Peep the upcoming styles.
1,042 Hypes

More ▾