IKEA Wants to Buy Your Old Furniture
The new #BuyBackFriday program is part of the retailer’s latest sustainability push.
Swedish label IKEA has just announced that it will be buying back pieces of its own furniture this Black Friday. As part of its #BuyBackFriday initiative, the retailer is aiming to shift the focus from consumption to sustainability, giving its old furniture pieces new life.
Running across 27 countries between November 24 and December 3, customers will be able to bring in old IKEA pieces in exchange for a voucher to spend in the store. The voucher could be worth up to 50% of the item’s original price, and anything that can’t be resold will be recycled or donated to community projects helping those most affected by the COVID-19 pandemic.
If IKEA sees massive success from the experiment, the aim is to introduce dedicated destinations in each store where people are able to sell back their old pieces, and find more affordable pieces, by 2021. “The IKEA vision has always been to create a better everyday life for the many people, which right now means making sustainable living easy and affordable for everyone. Being circular is a good business opportunity as well as a responsibility and the climate crisis requires us all to radically rethink our consumption habits,” said Pia Heidenmark Cook, chief sustainability officer at Ingka Group about the push.
To learn more about the initiative, visit your local IKEA website to see how you can participate in the #BuyBackFriday initiative between November 24 and December 3.