Opening Ceremony Celebrates Upcoming Lunar New Year With "Vermillion Red" Capsule
Spotlighted in a campaign shot by Sandy Kim.
The collection is comprised of tees and hoodies in a bold “Vermillion Red” hue. Each tonal design is complete with OC’s branding arriving in a mini-sized 3D logo sweatshirt. The accompanying campaign shot by photographer Sandy Kim highlights Asian-American creatives such as Greta Lee, Kim herself, Jerry Hsu and Eddie Huang.
“As Asian-Americans, this collection celebrates an important part of our heritage. This sense of pride also translates into the campaign concept we’ve built around our Lunar New Year collection, through which we aim to celebrate AAPI talent in front of the camera and behind the scenes,” creative directors Carol Lim and Humberto Leon share in a press release. “Though Lunar New Year is mostly celebrated within the East Asian community, through this capsule we aim to invite our wider Opening Ceremony community to celebrate with us.”
Peep the Lunar New Year 2022 collection above. The range is available now on Opening Ceremony’s website.
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