Culture

Levi’s and Hailey Bieber Want Your Voice to Become a Vote This Election Day

Remember to vote on November 8.

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Levi’s has once again teamed up with Hailey Bieber and a powerful group of actors, activists, athletes and models to encourage voters to exercise their democratic rights and be a voice that counts on Election Day.

The partnership between the forces emphasizes why voting matters and provides eligible voters with the education, rights and resources they need to head to the polls. In 2020, the American model yielded 76 million PSA views and over 6,000 online voter registrations through the campaign. The public service announcement sought to educate, encourage and motivate the youngest, largest and most diverse generation of the United States — “To talk about it, post about it and VOTE about it,” reads the statement release.

When asked about her vision for Vote 2022, Bieber commented: “Voter education. Vote 2022 is a continuation of that work that aims to demystify the voting process and ensure voters know how to cast their ballots.” This year, the powerful cross-platform campaign assembled an influential and diverse group of voters, featuring model Natalia Bryant, skateboarder and actor Nico Hiraga, model and climate activist Quannah Chasinghorse alongside actor and founder of ASL Elements Jeremy Lee Stone.

“As part of our continued years-long commitment to promoting voter engagement in the US, our goal this year was to deliver a message that everyone would find valuable in understanding the voting process and help voters cast their ballot with confidence and conviction,” stated Karen Riley-Grant, Levi’s CMO. Along with the initiative, Levi’s has crafted a free “I Voted” pin, in partnership with PINTRILL, for customers to let everyone know they exercised their democratic rights.

Watch the full PSA below and don’t forget to vote on November 8.

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