Playboy’s First Foray Into Intimate Wear Is Designed for Self-Expression
Unveiling the Icon Collection.
Fusing fashion and function, Playboy is demonstrating how to channel timeless self-expression with a new range of lingerie. The iconic and reimagined lifestyle brand is marking this new chapter by unveiling the Icon Collection. The new collection is designed and fit to evoke beauty, confidence, free will and freedom of expression.
Sultry silhouettes with bright bursts of color, ranging from pinks, reds, blues and greens set the tone for the collection. Within the line, the brand’s famed Rabbit Head logo makes various appearances as an embroidered element to the mesh lingerie pieces that includes: underwire balconette bras, bodysuits, high-cut thongs and jersey gloves.
The Icon Collection paves the way for ten additional collections offering an array of stunning lingerie styles presented in fun shades and fabrics that continue to uphold Playboy’s ethos of designing sexy silhouettes that inspire courage.
To shop the new Icon Collection, visit the lifestyle brand’s new brick-and-mortar at Westfield Century City in Los Angeles and site.
