Urban Decay Taps ‘Euphoria’s’ Chloe Cherry to Front Vice Lip Bond Campaign
The new line features 12 risqué shades.
With individuality and fearless self-expression as Urban Decay’s ethos, picking the Euphoria star to lead the campaign was the right choice. Vice Lip Bond is long-lasting and features an opaque-yet-glossy finish formulated to be waterproof and transfer-resistant. Vice Lip Bond is available in 12 exciting shades such as “No Restraints,” a vibrant purple, “Unbreakable,” a rich brick red and “Raw Footage,” a provocative deep Bordeaux wine color. Reminiscent of liquid latex, the lip colors glide onto the lips with a sensual texture that applies seamlessly across lips, wrapping them with hydrating, high-impact color with a finish that won’t crack, fade or flake.
Urban Decay’s Vice Lip Bond Liquid Lipstick retails for $25 USD and is available via the brand’s website. While you’re at it, catch more of Cherry’s campaign video below.
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