Footwear

Skechers and Snoop Dogg Team Up for Super Bowl 2023

In a campaign dubbed “All Walks of Life.”

3,221 Hypes

Skechers and Snoop Dogg Team Up for Super Bowl 2023

In a campaign dubbed “All Walks of Life.”

American rapper Snoop Dogg knows how to celebrate the Super Bowl and this year, he is doing so in collaboration with lifestyle and athletic footwear label Skechers — a perennial advertiser during the Big Game since 2010. The pair have produced a 30-second commercial, set to air in the United States and Canada during the fourth quarter of the Super Bowl on February 12.

Dubbed “All Walks of Life,” the campaign demonstrates how Skechers fits every part of Snoop Dogg’s outlandish life, from riding high, chills, clips and coaches to his visit to the Oval Office. The commercial is accompanied by the rapper’s megahit “Who am I? (What’s my name?),” and includes cameos of the likes of Howie Long, Tony Romo, and Snoop Dogg’s close friend Martha Stewart.

Take a look at the Super Bowl commercial by Skechers and Snoop Dogg in the gallery above and the video below.

In related news, everything you need to know about Rihanna’s Super Bowl halftime show.

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Text By
Music Composition
Snoop Dogg
Creative Director
Lindsey Clarke, Dan Weise
Writer
Rex Fish
Producer
Marcel Goldman, Skx Studios
Director
Mark Nicklesburg
Videographer
Aj Mester
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