Peter Arnell's Two-Volume Portfolio Revives Fashion Advertising Nostalgia
Meet the brand guru behind some of Chanel, Loewe and DKNY’s most influential campaigns.
American multi-hyphenate creative and branding expert Peter Arnell has unveiled a two-volume boxed collection celebrating his 40-plus-year ingenious career and creativity in product design, marketing and communications. The expansive portfolio spotlights his groundbreaking work for the world’s most influential brands, such as Chanel, Gucci, Loewe, DKNY, Fila and Reebok.
Described by many as “The Brand Guru,” Arnell’s unique interdisciplinary approach to mixed media such as graphic arts, photography, filmmaking, industrial design, product engineering, architecture and more, along with his ability to create innovative and enduring brand value, made him rise to become an appraised household name.
Published by Hatje Cantz Verlag, Peter Arnell Portfolio 1980-2020 offers a glimpse into Arnel’s innovative mind and recounts his numerous collaborations with iconic figures like Helmut Newton, David Hockney, Muhammad Ali, Tom Brady, Spike Lee, Gwyneth Paltrow, Steven Spielberg, and Jay-Z. Throughout the book, Arnell also shares anecdotes about his diverse client base in fashion, technology and food.
Furthermore, following Arnell’s philanthropic work, all proceeds from the sales of this publication will be donated to Special Olympics in honor of its founder Eunice Kennedy Shriver. Priced at $170 USD, Peter Arnell Portfolio 1980-2020 is now available to purchase from Hatje Cantz Verlag’s website.