Why Is My Favorite Perfume So Expensive?
Is it the ingredients, bottle or something else entirely?
If you knew how much each spritz of your perfume really costs, would you think twice before reaching for the bottle? When it comes down to it, that little vial of your favorite scent might come with a heftier price tag than you’d expect. The truth is, the cost of perfume goes far beyond what’s inside (and outside) the bottle. From craftsmanship and rare ingredients to intricate packaging and the artistry behind every note, there’s more to this olfactory investment than meets the eye.
According to Rebel Aromas, if we’re looking at just the packaging and cost of ingredients, Dior‘s “Sauvage” is 19 cents per spray and Mugler‘s “Angel” is 17 cents per spray. Comparing the bottle size to the cost, perfumes can rise to a significant price per spray, especially considering we typically spray 3-5 times per wear. With around 900 sprays in a 100mL bottle, it’s estimated that Bottega Veneta‘s “Déjà Minuit” fragrance is 49 cents per spray while Le Labo‘s popular “Santal 33” is 33 cents per spray, ironically.
So, what’s really behind the price of perfume? We spoke to a few fragrance industry experts to find out. Keep reading to discover exactly how and why perfume is priced so high.
Why Is Perfume Positioned As A Luxury Item?
Perfume’s luxury reputation stems from many factors, including its historical significance, intricate craftsmanship, exclusivity and emotional impact. “The art of perfumery demands years of training and a keen sense of creativity. Perfumers meticulously blend a variety of ingredients to create unique and captivating compositions,” said Emma Vincent and Alina Gliwinska, perfumers at Lush. Knowing the process all too well, both Vincent and Gliwinska say the process can be time-consuming and often involves the use of numerous components. “The incorporation of rare and high-quality ingredients, sourced ethically and sustainably, further elevates perfume’s luxury status.”
Is It the Ingredients, Marketing or Something Else?
Is the price of perfume all about its rare ingredients or is it the brand’s name you’re paying for? The truth is, it’s a bit of both and it depends on who you’re asking.”The cost is the sum of the following: cost of the fragrance ingredients (what is inside the bottle), the bottle and its components, packaging, employees, logistics, distribution, advertising, marketing and more,” says Renaud Salmon, Chief Creative Officer of Amouage. When you look at it this way, fragrance does not differ from most other luxury goods.
“The public belief is that the so-called ‘niche brands’ would invest more in the ingredients because they don’t use big celebrities, don’t have massive marketing campaigns and their packaging is usually kept relatively pure and uniform across fragrances.” He believes the focus is shifting (more than ever before) on what’s inside the bottle. At the same time, ingredients are getting expensive because more and more brands are launching so, production costs are at an all-time high.
Creating a fragrance doesn’t happen overnight — it takes years to perfect. Hours go into each creation and a skilled nose is hired to create a scent profile. “Developing a fragrance involves a lot of artistry — perfumers, photographers, designers. It’s a team effort,” says Salmon. When buying a luxury fragrance, you’re not just paying for the raw materials — you’re paying for the years of experience, the creativity and the endless testing that goes into perfecting each formula.
The Real Value of a Fragrance
For high-end perfumes, brand reputation, marketing campaigns and exclusive distribution channels play a major role in determining the cost. “The actual production costs, including the cost of raw materials, often account for a relatively smaller portion of the overall price,” states Gliwinska.
“The value of a fragrance is how precious it feels to you, it’s very personal,” says Salmon. Some products are incredibly expensive to make, but it’s the emotion they evoke that makes them valuable. “Knowing the cost of production, I can tell you that I find some very ‘cheap to produce’ fragrances much more valuable than other expensive ones.” His reasoning? The perfumer was able to create a combination of ingredients that smell unique, special and make its wearer feel connected. “In perfumery, the result is much more than the sum of its parts and packing a perfume with expensive materials usually helps to create something valuable, but it is not always a guarantee.”
For Daniel Patrick Giles, his brand Perfumehead is valuable because of its quality ingredients and the products’ staying power — each fragrance is an extrait de parfum so, its formula concentration is high and therefore more long-lasting than eau du parfums. “[At Perfumehead], we only use the best — Turkish rose from Morocco, jasmine from India and vanilla from Madagascar. These ingredients are expensive, but they’re worth it. What you’re paying for isn’t just a fragrance; it’s the raw materials, the craftsmanship and the story behind every bottle.”
What’s the Real Cost Per Spray?
“There are so many variables,” says Giles. A spray is more than just the cost of a few milliliters of liquid and the rarity of its formulation. It’s the combination of creativity, craftsmanship, ingredients and many other elements. You might experience the vision of a famous perfumer or luxe packaging that makes the bottle look oh-so-good on your nightstand, adding to its value.
Is It Worth It?
Is your perfume worth its price tag? It all depends on what you value. For some, it’s about the exclusivity, quality, artistry or the brand that makes it. For others, it’s about finding a scent that speaks to them and draws others in. While rare ingredients can allow for a fragrance to cost more, other things come into play: packaging, celebrity endorsement, marketing efforts — the list goes on and on. Whether it’s the craftsmanship behind the bottle or the story the brand is attempting to tell, fragrance is a product and a visceral experience. If your scent feels worth it to you, then that’s your answer.
For more beauty coverage, check out our round-up of winter candles.
