Beauty

Simone Biles Partners With K18 Ahead of Her Third Olympic Games

And sheds light on her best kept beauty secrets.

We’re constantly flipping out for anything Simone Biles. How can you not when the seven-time winning Olympic medalist, four of which are gold, makes a tidal wave in everything she does?

As soon as Biles begins her dance routine, you can feel those nerves and electricity, how talented she is and how she dares to be unstoppable. While she became famous after holding thirty world championships, our queen has wobbled, spun and flown into the object of our affection and millions of fans’ hearts with her breathtaking moves and cheerful character. Looking at the current year, Biles continues to brighten up like never before.

Despite Biles securing the all-around title at the 2024 U.S. Olympic Gymnastics Trials in Minneapolis, she always finds time to connect with fans and with brands that she loves. She recently announced her partnership with biotech haircare brand K18, serving as the face of their “Inner Strength” campaign.

@k18hair What it was like to bring this amazing collab to life through @Simone Biles’s eyes 💜 #k18hair #k18results #simonebiles ♬ original sound – K18 Hair

Elsewhere, Biles made sure to keep us fed with a “GRWM for the Olympic Trials” TikTok after she slayed and secured the all-around title, #ParisBound. Amassing over 5 million views, Biles walked us through some of her makeup routine. Although she didn’t advertise many brand names, she notably mentioned her favorite lip products, as her lips are allergic to almost every single product besides LANEIGE, NYX, and Charlotte Tilbury.