Footwear

ASICS and Kiko Kostadinov Take Netball to the Next Level

With the launch of the new GEL-FLAMMAE™ sneakers.

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ASICS and Kiko Kostadinov Take Netball to the Next Level

With the launch of the new GEL-FLAMMAE™ sneakers.

ASICS and Kiko Kostadinov continue their illustrious partnership with an all-new sneaker, dubbed the GEL-FLAMMAE. Arriving as a new women’s collaboration, the new edition references both the GEL-Wahine II and the GEL-NETBURNER IGS II silhouettes, evolving the classic ASICS stripes and lacing track.

Crafted with the GEL-KIRIL tooling model, the kicks boast a floral traction pattern, revealed on the shoe’s rubber toecap, paired with FLYTEFOAM PROPEL cushioning for added aero-dynamism. Arriving in subtle pearlescent tones, the ASICS GEL cushioning appears tactically woven into the midsole, while the AHARPLUS heel plug aims to promote long-term durability.  Arriving in two mixed material colorways, the new GEL-FLAMMAE is available in “Gunmetal” and “Mako Blue.”

Leaning into the world of netball, the collaboration looks to “lycra-clad net-ballers young and old, professional or hobbyist,” resulting in a playful campaign lensed by British photographer Rosie Marks, in Australia. Shot amidst a cast of netballers, the campaign showcases a certain nostalgia for team sports and community.

Take a look at the campaign above, ahead of the GEL-FLAMMAE’s official release on July 19 via ASICS SportStyle and select retailers.

In other footwear news, Off-White is promoting rest and recovery with the new BRB sneaker.

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