DHL Tape, Travis Scott and Desperate Housewives: Welcome to VETEMENTS SS25
With a star-studded cast of models and Ice Spice in the audience, could this be PFW’s biggest show so far?
For its Spring/Summer 2025 showcase, VETEMENTS brought the heat. And we don’t just mean in a temperature sense (though an underground venue definitely helps there.) Inspired by “the global economic downturn,” the Paris Fashion Week showcase acted as a statement on our need to rethink the role that fashion plays in our lives.
Centered around the concept of making new out of old, the collection looks to existing wardrobe pieces, reworking them and giving them new life. Commenting on the state of luxury today, SS25 offers an alternative, encouraging us to exercise our DIY mindset, creating new and improved pieces from what remains.
“It reflects a world where the stores are closed, and the opulent past of luxury fashion is financially and creatively bankrupt. It’s about taking what’s left, repurposing it, and challenging the idea that new always means better,” read this season’s show notes. Evolving that, the collection hopes to convey VETEMENTS’ message of inclusivity, prioritizing a sense of belonging above all else and enabling its consumer to recreate these looks “without the necessity of purchase, still feeling part of the conversation and never feeling excluded or abandoned.”
Read on for Hypebae’s review of VETEMENTS SS25.
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WHO: A star-studded cast of models arrived via escalator, strolling through a smoke-filled room that saw the likes of Ice Spice, J Balvin and KidSuper in attendance. Controversially, Travis Scott opened the show, followed by names like Gigi Hadid, Marcia Cross, Landon Barker, Law Roach and Stella Maxwell.
WHERE: The show took place in an abandoned mall in a busy central spot, which allowed passersby to see some of the action, echoing the brand’s inclusive spirit.
SEE: SS25 was a true return to form for the brand, taking inspiration from “overproduced” luxury and instead, offering the opposite. Taped DHL dresses, shrunken hoodies and unfinished hems characterized the collection, representing a sense of making something new out of what remains. Large swathes of draped fabric appeared as batwing gowns, followed by garments with visible price tags and one floating wedding dress. Mismatched graphics and fabrics were sewn together to create something new, putting resourcefulness at the collection’s heart.
TOUCH: Crinkled fabrics, distressed leather and shiny patent textures made up the foundation of SS25, punctuated by accents of velvet, jersey, silk and lace.
TASTE: According to Guram Gvasalia, luxury is out and DIY is in. For lovers of VETEMENTS, it’s about staying true to yourself, wearing what you own and finding ways to make it new again.
