Balmain Hair Unveils The First Chapter of Its New Visual Campaign
“L’Année de la Muse” tells the story of a Parisian woman and her lifelong connection to her hair.
Balmain Hair is venturing into the world of film with a four-part visual campaign titled “L’Année de la Muse.” Over the next year, the brand will roll out a digital series that chronicles the path of a Parisian woman, highlighting the way her hair changes as it mirrors her journey through life.
Directed by Bobby Afonso and photographed by Sebastian Faena, each clip will showcase her personal evolution through several beautiful hairstyles, all created with Balmain Hair products.
Chapter one, titled “Muse D’Amour” or “The Muse of Love,” is the first of the short films that will be premiering on Balmain’s social channels. Throughout the video, you see scenes of the main character basking in the first few moments of falling for her lover.
“This chapter captures the beauty and vulnerability of love, with the hair symbolizing the heartfelt connection and passion that define this stage of her life. Our muse is deeply in love. Her hair, soft and flowing, is a reflection of her tender emotions, embodying [its pure essence],” the brand said in a press statement. You can watch “Muse D’Amour” below.
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Alongside the campaign, the brand is also launching three new products, including the “Couleurs Couture” Illuminating Mask, “Pince À Cheveux Imperiale” Burgundy Hair Clips and the “Muse D’Amour” Styling Set, which will all be available starting January 27 on the brand’s website.
For more beauty news, check out our coverage of Gisou’s new hair mask.
