Dior Beauty Turns Up the Drama With Its New "Overvolume" Mascara

Alongside a campaign starring brand ambassadors Willow Smith and Deva Cassel.

Dior Beauty Turns Up the Drama With Its New "Overvolume" Mascara

Alongside a campaign starring brand ambassadors Willow Smith and Deva Cassel.

Dior Beauty is expanding its makeup range with the launch of its “Diorshow Overvolume” Mascara.

To accompany the drop, the brand is releasing a campaign starring its brand ambassadors Willow Smith and Deva Cassel, showcasing the new product and the Dior “Lady” Bag.

Dior’s “Overvolume” is ideal for those who seek voluminous, full and larger-than-life lashes. Made with ingredients like panthenol, abyssinian oil and cornflower water, its formula aims to coat the eyes with dark pigment while providing maximum nourishment. It also features a petal-shaped bristles designed to grip and separate each lash, allowing for buildable intensity without clumping.

The mascara joins the best-selling “Diorshow” family, which also features an ultra-precise liquid eyeliner and the “5 Couleurs Eyeshadow Quads” — now reimagined in a limited-edition palette for spring.

“More volume for stunning lashes. Our ‘Diorshow Overvolume’ Mascara delivers a rich, full lash fringe to glorify your eye makeup generously and gorgeously,” Peter Philips, Creative and Image Director for Dior Makeup, said in a press statement. “A stunning formula in a stunning pack for a stunning makeup result.”