Nude Project's "Gardening Club" Collection Is All About Slowing Down
“Your head is your garden.”
Nude Project just launched its new “Gardening Club” collection, inspiring us to slow down and enjoy the quieter things in life. Centered around the motto “your head is your garden,” the new release encourages viewers to find balance and prioritize only what’s truly essential.
Inspired by the beauty of nature, the new drop also comes influenced by César Manrique’s philosophy of life and Netflix‘s Live to 100: Secrets of the Blue Zones documentary. Featuring jackets, hoodies, long-sleeve T-shirts and pants, the collection itself offers a masterclass in transitional style.
“With Gardening Club, we didn’t just want to talk about clothes. The campaign was born as an invitation to slow down, to take a breath, and to return to what truly matters. In a world obsessed with speed, dopamine, and ostentation, our idea is simple: do less, but do it better. Plant something, take care of it, and watch it grow,” says Bruno Casanovas, Nude Project co-founder and creative director, in a press release.
“We know it may sound contradictory for a brand like Nude Project, which belongs to a hyperconnected and overstimulated generation, to launch a message like this. But we believe it’s better to be a little hypocritical and start making changes than to do nothing at all,” Casanovas continues.
Favoring relaxed silhouettes, comfort-first fabrics and an earth-toned color palette, the collection is rooted in calm, balance and of course: Nude Project’s tongue-in-cheek aesthetic.
Take a look at the new campaign above and head to the brand’s website to shop.
In other fashion news, check out the new collab from Nike and Jacquemus.
