Dove Cameron Refuses to Pick a Side in Urban Decay’s Newest Campaign
In honor of the 24/7 Liquid Stick Eyeliner.
Urban Decay has tapped ambassador Dove Cameron star in its 24/7 Liquid Stick Eyeliner campaign. Just like the innovative liner, the campaign is inspired by the duality of self expression — which the brand says Cameron perfectly captures through her own unapologetic confidence.
“They say I’ve got to choose. Pick a side, draw a line — you can’t have both. I say give it to me,” the star says in the campaign video. With cheeky references to her personal experiences, the campaign plays on the eyeliner’s ability to deliver a multitude of looks to match your mood. “The parallel to the 24/7 Liquid Stick extends beyond its ability to make lines to how powerful makeup and eyeliner can be for reinvention,” Urban Decay says in a press release.
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The 24/7 Liquid Stick is said to be a smudge-proof, retractable and waterproof eyeliner that delivers up to 24 hours of wear. Formulated with vitamin E and carnauba wax, it promises to glide on for a smooth application and set with liquid-like intensity.
The 24/7 Liquid Stick Eyeliner retails for $26 USD and is available for purchase on the brand’s website.
While you’re here, read about The Ordinary and Willy Chavarria’s recent collaboration in support of the LGBTQ+ community.
