House of Sunny Takes Us to a Classic London Café
Britcore is so back.
Pubs, wax jackets and greasy spoons, it’s British culture at its finest. While not usually considered the chicest, House of Sunny is proving that the Brits are still undeniably cool.
Following on from Burberry’s campaigns celebrating British weather, muddy festivals and even taking over a North London café in 2023, ”Britcore” is so back. Now, London label House of Sunny just dropped its latest collection, aptly titled “The Daily Dose,” inspired by café culture. Half-finished cups of tea, conversations over coffee, plates of eggs and bacon coming and going as the hustle of city life goes on around you, this is the mood behind the Spring/Summer 2026 collection.
The lineup reflects easy-living, with pieces that are both functional and playful, made to move seamlessly between life’s daily moments. You’ll find familiar silhouettes with new details such as an embroidered knit picturing everyday scenes, retro tracksuits and knitted polo shirts for that added sense of nostalgia. Shot in a café in Camden, London, this campaign romanticizes the ordinary and turns it into something special.
“I’ve always been inspired by the everyday moments people often overlook,” shared House of Sunny founder Sunny Williams. “Cafés have a quiet magic. They’re places where life just happens. You see people coming and going, sitting alone or together, talking, thinking, watching the world pass by. There’s no pressure to perform or rush, and that idea really shaped this collection.”
Check out the campaign above and head to the House of Sunny website to shop the collection.
In other news, check out Jonathan Anderson’s couture debut for Dior.
