YeEun Kim

Associate Editor
yeeun.kim@hypebae.com +852 3563 9035
ADER error & Maison Kitsuné Join Forces For "The Bluest Fox" Collection
Fashion

ADER error & Maison Kitsuné Join Forces For "The Bluest Fox" Collection

The brands’ third partnership features tees, sweatshirts, jeans and more.
348 Hypes

Marni Issues Apology After Being Called Out for Racist Campaign
Fashion

Marni Issues Apology After Being Called Out for Racist Campaign

The problematic visuals have been taken down, while creative director Francesco Risso also posted a personal statement.
444 Hypes

Rihanna's Fenty Skin Resells for More Than $400 USD Ahead of Official Launch
Beauty

Rihanna's Fenty Skin Resells for More Than $400 USD Ahead of Official Launch

The skincare line is slated to debut tomorrow.
292 Hypes

Cat Burns Drops New Single "Go" After First Reveal on TikTok
Music

Cat Burns Drops New Single "Go" After First Reveal on TikTok

The rising musician also performed the track with H.E.R. ahead of the release.
215 Hypes

Sustainable Beauty Label Haeckels Launches Grown-To-Order Skincare
Beauty

Sustainable Beauty Label Haeckels Launches Grown-To-Order Skincare

Featuring a compostable, zero-waste eye mask.
311 Hypes

4 Emerging Music Acts on What the TikTok Community Means to Them
Music 

4 Emerging Music Acts on What the TikTok Community Means to Them

Known for their music covers and original sounds, these artists have gone viral on the Gen Z-focused app.
1,992 Hypes


Meet Habit's Sunscreen Mist, a Soothing SPF Product Perfect for Hot Summer Days
Beauty 

Meet Habit's Sunscreen Mist, a Soothing SPF Product Perfect for Hot Summer Days

Founder Tai Adaya explains how the product works.
721 Hypes

BTS is Launching a New Reality TV Show Filmed in the Woods, Titled 'In the SOOP BTS ver.'
Film & TV

BTS is Launching a New Reality TV Show Filmed in the Woods, Titled 'In the SOOP BTS ver.'

A look at how the global K-pop stars spend their day off in nature.
590 Hypes

Tattoo Artist & Illustrator Miki Kim Talks About Quarantine Life in Seoul
Art 

Tattoo Artist & Illustrator Miki Kim Talks About Quarantine Life in Seoul

The creative has previously created original artworks for Gucci and Marine Serre.
1,233 Hypes

Champion Introduces Eco-Friendly Streetwear Inspired by Upcycling
Fashion

Champion Introduces Eco-Friendly Streetwear Inspired by Upcycling

The “Re:Bound” range is made with 45 percent pre-consumer recycled cotton.
1,061 Hypes

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