The Durex x Diesel Collaboration Is Finally Hitting Stores
An apparel range celebrating “Sucsexful Living.”
Just a few months after debuting the collection on the Fall/Winter 2023 runway, Diesel is set to release its Durex collaboration.
At Milan Fashion Week in February, the denim brand’s creative director Glenn Martens staged his collection with hundreds of thousands of condoms piled at the back, while models walked out in co-branded apparel. The partnership was a continuation of Diesel’s exploration of the intersection between sex and fashion, having teamed up with names such as the sex toy label LELO on a range of vibrators.
The unisex apparel collection, which is due to release on April 27, is comprised of five styles, led by straight-legged jeans highlighted with “For Sucsexful Living” branding in red. The Durex logo is updated with Diesel’s signature “D” branding on a gray T-shirt and hoodie, while the lineup is complete with a denim cap with the same motif.
Along with the launch, as part of both brands’ commitment to sexual freedom and promoting sexual health, 300,000 Diesel x Durex condom boxes will be given away for free at Diesel stores globally.
Take a closer look at the collaboration above. Priced from $95 to $225 USD, the Durex x Diesel apparel range will launch on April 28 at select stores and on Diesel’s website.
View this post on Instagram
