The Ordinary’s New Campaign Is Putting an End To Gatekeeping
Beauty

The Ordinary’s New Campaign Is Putting an End To Gatekeeping

TheTruthShouldBeOrdinary.com dispels the industry’s biggest myths – and heroes its new GF 15% Solution Serum.

We Tried Pat McGrath's Viral Porcelain Doll Mask and Now You Can, Too
Beauty

We Tried Pat McGrath's Viral Porcelain Doll Mask and Now You Can, Too

The new product is the makeup legend’s “love letter to the Maison Margiela runway.”

Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour
Beauty

Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour

In a campaign featuring the internet’s most popular makeup gurus and influencers.

Dry January Isn't Over — Here Are 7 Non-Alcoholic Beverage Brands That We Love
Beauty

Dry January Isn't Over — Here Are 7 Non-Alcoholic Beverage Brands That We Love

From Kin Euphorics to De Soi.

The Hidden Meaning Behind the Lipstick Selection in 'The Substance'
Beauty

The Hidden Meaning Behind the Lipstick Selection in 'The Substance'

The film used a beauty easter egg to convey a deeper message about aging.

The 10 Best Hyaluronic Acid Serums to Salvage Dry Winter Skin
Beauty

The 10 Best Hyaluronic Acid Serums to Salvage Dry Winter Skin

From The Ordinary’s Hyaluronic Acid 2% + B5 to Glow Recipe’s “Plum Plump” Hyaluronic Acid Serum.

What Beauty Will Look Like in 2025, According to the Experts
Beauty

What Beauty Will Look Like in 2025, According to the Experts

Goddess-core, soft life aesthetics and the return of grunge.

When Is It Time to Ditch Your Makeup Products? Experts Weigh In
Beauty

When Is It Time to Ditch Your Makeup Products? Experts Weigh In

We hate to break it to you, but beauty products expire sooner than you might think.

7 Beauty Brands To Ring in the Lunar New Year With
Beauty

7 Beauty Brands To Ring in the Lunar New Year With

Get ready for the Year of the Snake with MAC Cosmetics, Malin+Goetz and more.

Want Hair Like Honey? Try Gisou's New Ceramide-Packed Mask
Beauty

Want Hair Like Honey? Try Gisou's New Ceramide-Packed Mask

Perfect for keeping your strands strong, shiny and hydrated all season long. 

A Shaman's Guidance Helped These Beauty Founders With Their Creative Vision
Beauty

A Shaman's Guidance Helped These Beauty Founders With Their Creative Vision

We spoke to Ossiel Ramos and Diego Diéz about how their fated connection led to the creation of their futuristic makeup brand, Od Beauty.

Nuface's New Tool Offers An On-The-Go Face Lift in Just 3 Minutes
Beauty

Nuface's New Tool Offers An On-The-Go Face Lift in Just 3 Minutes

Our honest review of the brand’s latest launch, the “Fix MicroWand.”

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