Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour
In a campaign featuring the internet’s most popular makeup gurus and influencers.
Rare Beauty listened to the requests of its millions of fans and is expanding its best-selling “Soft Pinch” Collection with a brand-new Liquid Contour. Fans of Selena Gomez’s beloved makeup brand can expect the lightweight and highly-pigmented formula, now in sculpting form.
The “Soft Pinch” Liquid Contour is available in seven new shades including “Mellow,” “Solace,” “Serene,” “Tranquil,” “Peaceful” and “Sublime.” The new drop comes in multiple colors to complement a variety of undertones, from a light, cool taupe to a deeper, neutral brown. Each of the seven products mirrors the “Soft Pinch” Liquid Blush’s streak-free and creamy structure, making it ideal for either a light beat or full face.
This product is also super easy to use — just dot the doe-foot applicator on the area where’d you like to snatch the face and blend it with a soft, angled brush.
In addition to the launch, Gomez is also starring in its visual campaign, where she invites some of social media’s most well-known influencers to model with her. The beautiful photos include the singer, actor and entrepreneur posing alongside Instagram stars Tatyana Lafata, Vidya Gopalan, Anastazia Dupee, Daus Mendoza, Melinda Berry and Lisa Joy.
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The Rare Beauty “Soft Pinch” Liquid Contour retails for $28 USD and is now available on the brand’s website, Sephora and Kohl’s.
While you’re here, check out our round-up of our favorite hyaluronic acid serums.
