Demna

Demna's SS27 Gucci Is a Place Where Everyone Belongs
Fashion

Demna's SS27 Gucci Is a Place Where Everyone Belongs

Creating a collection where different worlds meet, connect and influence one another.

Your Definitive Guide to Luxury Fashion's Game of Creative Director Musical Chairs
Fashion

Your Definitive Guide to Luxury Fashion's Game of Creative Director Musical Chairs

Emporio Armani just named Dario Vitale as its new creative director.

Demna Shut Down Times Square for Gucci's Cruise 2027 Show
Fashion

Demna Shut Down Times Square for Gucci's Cruise 2027 Show

Introducing “GucciCore,” an ode to the people of NYC.

Gucci Just Turned the "La Famiglia" Collection Into a Game
Fashion

Gucci Just Turned the "La Famiglia" Collection Into a Game

Developed with Google Gemini.

Demna Pulled Out All the Stops for His Big Gucci Debut
Fashion

Demna Pulled Out All the Stops for His Big Gucci Debut

With Kate Moss closing the star-studded show and names like Alessandro Michele and Donatella Versace sat front row.

Gucci Shares Its Latest Campaign, "The Gathering"
Fashion

Gucci Shares Its Latest Campaign, "The Gathering"

Featuring Ni Ni, Song Wei Long and Davika Hoorne in a moment of togetherness.

Gucci Presents Demna's Official "La Famiglia" Collection
Fashion

Gucci Presents Demna's Official "La Famiglia" Collection

The follow-up from Demna’s first campaign, which launched in September last year.

Is Character Dressing Going To Be Our 2026 Obsession?
Fashion

Is Character Dressing Going To Be Our 2026 Obsession?

Fuelled by our desire for community and belonging, subcultures and communities are becoming our inspiration.

Demna's Second Gucci Collection Has Landed
Fashion

Demna's Second Gucci Collection Has Landed

Introducing “Generation Gucci.”

Charli's Wedding, Clout Couples and Chloé's Paddington, Welcome to Lyst's Year in Fashion
Fashion

Charli's Wedding, Clout Couples and Chloé's Paddington, Welcome to Lyst's Year in Fashion

The ultimate recap of this year’s biggest trends, moments and products.

Balenciaga Just Dropped a Britney Collaboration and the Internet Has Lost It
Fashion

Balenciaga Just Dropped a Britney Collaboration and the Internet Has Lost It

Featuring an EP of remixes, graphic tees and a Spears-curated playlist.

Gucci Names Demna Artistic Director
Fashion

Gucci Names Demna Artistic Director

Tune in for the full statement.

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