e.l.f Beauty

Astronaut and Activist Amanda Nguyen Stars In "Show Your(s)e.l.f." Series
Beauty

Astronaut and Activist Amanda Nguyen Stars In "Show Your(s)e.l.f." Series

Partnering with e.l.f. Cosmetics, she recounts her journey to becoming the first South Asian woman in space.

'Emily In Paris' Heartthrob Lucien Laviscount Stars In e.l.f. Cosmetics' New Campaign
Beauty

'Emily In Paris' Heartthrob Lucien Laviscount Stars In e.l.f. Cosmetics' New Campaign

Alongside the Emmy-nominated Joey King.

E.l.f. Cosmetics and Tinder Collab on a Hot & Heavy Makeup Collection
Beauty

E.l.f. Cosmetics and Tinder Collab on a Hot & Heavy Makeup Collection

Getting you date night ready.

e.l.f’s “So Many Dicks” Campaign Is Calling for Corporate Change
Beauty

e.l.f’s “So Many Dicks” Campaign Is Calling for Corporate Change

Making the vast diversity gap known. 

This Sunset Blush Trend Is the Secret to a Stunning Spring Makeup Look
Beauty

This Sunset Blush Trend Is the Secret to a Stunning Spring Makeup Look

Forget every other blush technique and try this one.

e.l.f. Cosmetics Races Into History as the Indianapolis 500's First Beauty Sponsor
Beauty Sports

e.l.f. Cosmetics Races Into History as the Indianapolis 500's First Beauty Sponsor

Partnering with professional race car driver, Katherine Legge.

Julia Fox Nailed Corpse-Core With e.l.f x Liquid Death's Dark Collab
Beauty

Julia Fox Nailed Corpse-Core With e.l.f x Liquid Death's Dark Collab

Drop dead gorgeous.

e.l.f Cosmetics Taps Judge Judy to Combat Crimes Committed Against Your Face
Beauty

e.l.f Cosmetics Taps Judge Judy to Combat Crimes Committed Against Your Face

In e.l.f we trust.

It's Giving Glitter: The Best Beauty Buys To Make You Sparkle
Beauty

It's Giving Glitter: The Best Beauty Buys To Make You Sparkle

Including eyeshadows, powder pigments and liquid liners for all skin tones.

No More In-Betweeners: These Are the Most Inclusive Foundations for South Asian Skin
Beauty

No More In-Betweeners: These Are the Most Inclusive Foundations for South Asian Skin

From Charlotte Tilbury and Armani Beauty to DCYPHER and Lisa Eldridge.

Load More