E.l.f. And Flau'Jae Johnson Are Joining Forces
The athlete is fronting the brand’s “Show Yourself” campaign.
E.l.f. Cosmetics has announced a new partnership with college basketball star Flau’Jae Johnson. With over 2,000 career points, Johnson is a standout talent in women’s basketball. As a powerful athlete and musician, the beauty brand says Johnson embodies its ethos of bold women with a commitment to inclusivity in all fields.
“I don’t take any moment for granted,” Johnson says in a press release. “Everything is big for me — every play, every lyric, every opportunity to make a difference. E.l.f. gives me a platform to show up fully, honor my journey and encourage others to do the same. I’m ready to take on this next chapter to the fullest.” For E.l.f., partnering with Johnson means elevating her influence and motivating a whole new generation of young women to be the very best versions of themselves.
In honor of the collaboration, E.l.f. will be donating $75,000 USD to the More to 4 Foundation, Johnson’s nonprofit organization dedicated to empowering communities through education, sports and arts. As the newest athlete to front the “Show Yourself” camapign, Johnson joins a long list of celebrated women including soccer player Jess Carter, astronaut and activist Amanda Nguyen and paralympic athlete Anastasia Pagonis.
While you’re here, read about REFY’s innovative new skin tint.
