Beauty

'Emily In Paris' Heartthrob Lucien Laviscount Stars In e.l.f. Cosmetics' New Campaign

Alongside the Emmy-nominated Joey King.

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'Emily In Paris' Heartthrob Lucien Laviscount Stars In e.l.f. Cosmetics' New Campaign

Alongside the Emmy-nominated Joey King.

If you need a reason to watch the Macy’s Thanksgiving Day parade, we’ll give you one: Lucien Laviscount. The Emily In Paris actor is starring alongside Emmy-nominated actor Joey King in a new global commercial from makeup giant e.l.f. cosmetics, set to make its debut during this week’s televised festivities.

In the campaign, King is wearing full face paint on the way to meet Laviscount’s family. His parents question her, asking if she has this type of football fan-ready makeup on all the time. She reassures them that she does and that, instead, she has e.l.f.’s “Power Grip” Primer to thank for all-day coverage.

The cosmetics company’s bestseller, according to the brand, sells a bottle every 3.5 seconds and is known for allowing makeup to stay on all day. Its grippy texture keeps your face and eye makeup intact whether you’re at work, on the treadmill or cheering on your favorite team at a family gathering.

Elsewhere, Laviscount has been hard at work, from filming season five of Emily In Paris to voicing a steamy new series for audio erotica app, Quinn.

The e.l.f. Power Grip Primer retails for $10 USD and is now available on the brand’s website as well as Amazon, Ulta and Target.

For other beauty news, check out our interview with the lead makeup artist from Anora.

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