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“I usually don’t think of clothes first when I design but of a whole universe.”
Focusing on the cutting-edge of contemporary elegance.
Here’s what you need to know about the rising U.K. brand.
Co-founders Maja Freiman and Alva Johansson talk to Hypebae about their design process.
Meet emerging Swedish label HODAKOVA, which made its Paris debut this season.
Through an IRL experience in the city.
Filled with colors and geometric patterns.
With over 27 bag options in unapologetically bold colors, you will want one of each.
You can now rent pieces from Sinead O’Dwyer, Masha Popova and Bethany Williams.
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