Judging by recent fashion week runways, it definitely seems like it.
From models clutching Barbie doll boxes at Chika Kisada to HYKE’s collaboration with The North Face.
Founded by former design assistant at Moschino, Arianna Ablondi Pedretti.
This fashion week season, we spoke to stylists, street style photographers and fashion fans to get the low-down.
We speak to founder Tasha Sumant about the brand’s journey so far and recent PFW showcase, “Can You Cook?”