Foundations

Here Are the Best Makeup Dupes You Need to Know
Beauty 

Here Are the Best Makeup Dupes You Need to Know

High-end brands and their affordable alternatives.
11,193 Hypes

The Best New K-Beauty Products Every Skincare and Makeup Lover Needs to Know
Beauty 

The Best New K-Beauty Products Every Skincare and Makeup Lover Needs to Know

From innisfree, Dr.Jart+ and more cult-favorite brands.
4,909 Hypes

These Are the Best Makeup Brushes to Add to Your Collection
Beauty 

These Are the Best Makeup Brushes to Add to Your Collection

Featuring brands like Fenty Beauty, Tarte, Morphe and more.
3,471 Hypes


Benefit Introduces a New Waterproof Foundation Stick to the Hello Happy Family
Beauty

Benefit Introduces a New Waterproof Foundation Stick to the Hello Happy Family

Available in 12 diverse shades.
4,827 Hypes

15 TikTok Beauty Hacks and Tutorials to Try at Home
Beauty 

15 TikTok Beauty Hacks and Tutorials to Try at Home

From creating fake freckles, to cleaning your eyeshadow palettes.
3,618 Hypes

Bobbi Brown Releases Its First 2-in-1 Liquid and Powder Matte Foundation
Beauty

Bobbi Brown Releases Its First 2-in-1 Liquid and Powder Matte Foundation

Your skin, only better.
1,225 Hypes


The 10 Best Cushion Foundation Compacts for Daily Wear
Beauty 

The 10 Best Cushion Foundation Compacts for Daily Wear

The ultimate base makeup product for convenience, coverage and hydration.
3,528 Hypes

KITH Women Director Jackie Kim on the Inspiration Behind KITH x Estée Lauder's New Beauty Collab
Beauty 

KITH Women Director Jackie Kim on the Inspiration Behind KITH x Estée Lauder's New Beauty Collab

A makeup kit celebrating women and “generational beauty.”
3,390 Hypes

Chanel Launches Two New Rosy Collections In Time for Valentine's Day
Beauty

Chanel Launches Two New Rosy Collections In Time for Valentine's Day

Introducing the “Le Blanc” and “La Fleur et L’Eau” ranges.
3,081 Hypes

I Threw Out My Makeup Hoard After Trying BITE Beauty's Changemaker Foundation
Beauty 

I Threw Out My Makeup Hoard After Trying BITE Beauty's Changemaker Foundation

Marie Kondo your makeup bag with the brand’s new complexion system.
3,009 Hypes

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