Philippine Leroy-Beaulieu Is the New Face of Haus Labs' Beloved Foundation
The ‘Emily in Paris’ actor stars in a new campaign.
Haus Labs has named Philippine Leroy-Beaulieu, star of Emily in Paris, the new face of its cult-favorite Triclone Skin Tech Foundation Collection. In the role, the actor fronts “We Love Concealer,” a campaign built around the brand’s best-selling Triclone Skin Tech skincare-hybrid formula.
“I’ve always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit a certain mold,” Leroy-Beaulieu says in a press release. “Haus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me. I find it beautiful to be part of a brand that gives everyone the freedom to see beauty in their own way.”
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The brand says Leroy-Beaulieu’s French style and “je ne sais quoi” made her a natural fit for a campaign built around confidence as a state of mind rather than age or looks. The Triclone Skin Tech Concealer is said to deliver 12-hour, medium coverage that works like an eye cream, brightening, hydrating and de-puffing under eyes within two weeks thanks to fermented arnica, BioFerment 7 Complex and BioTech caffeine, available in 31 shades.
In other news, Make Up For Ever tapped K-pop group NMIXX for its newest launch.
