Stray Kids Felix Is Ambassador of K-Beauty Brand HERA
The idol is highlighting the brand’s Black Cushion Foundation.
Felix of Stray Kids was recently announced as global brand ambassador of K-beauty brand HERA. Harping on the partnership, the K-pop idol is celebrating the brand’s beloved Black Cushion Foundation. Drawing inspiration from the foundation’s cult-favorite popularity, the new campaign centers Stray Kids Felix’s shared icon status with the product.
“Felix is a global icon who inspires audiences worldwide with his unique aura and profound energy. Through this partnership, HERA will present new interpretations of authentic beauty and strengthen its connection with customers across the globe through diverse brand activities,” HERA says in a press release.
View this post on Instagram
As for the product itself, the brand says the Black Cushion Foundation was the world’s first-ever cushion foundation, and as a result, it completely reinvented the base makeup category. It features buildable satin coverage that delivers a natural finish without the oxidation for up to 30 hours of wear. Plus, its shade range is directly developed from skin tone data — ensuring that your-skin-but-better look everytime.
The Black Cushion Foundation is available for purchase on the brand’s website.
In other news, Yara Shahidi unveiled Jean Paul Gaultier’s newest perfume.
