Stora Skuggan Drops New Scent Inspired by the Ancient Pine Tree
Beauty

Stora Skuggan Drops New Scent Inspired by the Ancient Pine Tree

Organic, abundant and enduring.

Heretic Parfum Unveils Vampire-Inspired Fragrance for New 'Nosferatu' Film
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Heretic Parfum Unveils Vampire-Inspired Fragrance for New 'Nosferatu' Film

Starring Lily-Rose Depp, Aaron Taylor-Johnson, Emma Corrin and more.

Pheromone Perfumes Promise Seduction, but Do They Really Work?
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Pheromone Perfumes Promise Seduction, but Do They Really Work?

From fact to fiction, here’s everything you need to know about the science (and marketing) of olfactory attraction.

Courrèges’ New Fragrance Is Decidedly Modern
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Courrèges’ New Fragrance Is Decidedly Modern

Hyper “Iris” is as androgynous as florals go.

Jasmina Aganovic Is Bringing Extinct Flowers Back From the Dead Through Scent
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Jasmina Aganovic Is Bringing Extinct Flowers Back From the Dead Through Scent

With her brand Future Society.

Margot Robbie and Jacob Elordi's Chanel N°5 Campaign Is So Flirty
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Margot Robbie and Jacob Elordi's Chanel N°5 Campaign Is So Flirty

Directed by Oscar-nominated Luca Guadagnino, no less.

Liis’ New Fragrance Is Basically a Bakery in a Bottle
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Liis’ New Fragrance Is Basically a Bakery in a Bottle

Choux Choux is inspired by French pastries and terms of endearment.

Merit’s Debut Fragrance Is Here – And Oh So Sophisticated
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Merit’s Debut Fragrance Is Here – And Oh So Sophisticated

Introducing Retrospect, a concentrated extrait de parfum sure to get fragrancetok talking.

Maison Margiela Drops Three New REPLICA Scents
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Maison Margiela Drops Three New REPLICA Scents

Get ready to escape into an olfactory dreamworld.

Glossier Just Dropped Two New Iterations of Its Cult-Favorite 'You'
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Glossier Just Dropped Two New Iterations of Its Cult-Favorite 'You'

Meet Doux and Rêve.

Precious Lee’s YSL Digital Series Is Beyond Empowering
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Precious Lee’s YSL Digital Series Is Beyond Empowering

Directed and shot by Tyler Mitchell, the digital campaign captures what strong femininity looks and smells like.

Chanel N°5 Has A New Face: Margot Robbie
Beauty

Chanel N°5 Has A New Face: Margot Robbie

Could this be the ‘Barbie’ star’s most iconic role of all?

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